31 August

Medio Systems Coming to DDM11, Brian Lent Joins the Mobile Panel


Daily Deal Media is pleased to announce Medio Systems as a sponsor for the upcoming Daily Deal Media Conference.  Chairman, CTO Brian Lent will be taking part in the conference as part of the Mobile Solutions panel on day two.

Medio Systems is the leading provider of predictive analytics in the mobile industry, as evidenced by the 4 billion+ content and app recommendations they have provided across carrier portals and storefronts, as well as their recent partnership with Rovio, the maker of Angry Birds.  Medio will collect data on Rovio’s 300 million downloads to form profiles and make real-time predictions about what kind of content or offers a user will respond to.  Medio is now applying their analytics and personalization technology to the deals and offers space – they recently launched a beta mobile application called Lotza (www.lotza.com) that uses Medio’s analytics service to present targeted deals to consumers based on their interests and location. Lotza also provides a unique value-add by allowing users to keep track of all their purchased deals in one place.

Brian Lent co-founded Medio Systems in 2004, after previous stints with Intelligent Results and Amazon, where he helped pioneer the Amazon recommendations technology. Prior to Amazon, Brian was at Junglee, where he worked on new internet database technologies that helped create the internet’s first comparison shopping engine. Brian studied in the PhD program at Stanford University where he co-founded MIDAS (Mining Data at Stanford), the lab that incubated the Google crawler and search engine.